home > Management > Study on the Application and Optimization of China Overseas Real Estate Marketing Management Based on ERP System
?Abstract? With the further reforming of housing,real estate industry get to active extraordinarily,and the development projects of all real estate enterprises incerase each year.The old sale manner without any technical support can not suit to the requirement of modern real estate sale pattern.Now, real estate enterprises is switching into one with standardization, elaborate and specialization characters.During the process, working efficiency will be reduced by more standard and complex business flow,as well as the large amount of data and information.Lots of enterprises step into?regionalization??nationwide?, work efficiency is reduced,charging difficulty is increased.the only approach to deal with such problem is improving the collaborate of flow, boosting the conmmunication of information through informatization management platform Zhonghai real estate has the same dilemma as other enterprises which expand to nationwide from one area.That is,information of all regions is cut apart,so that all project enterprises just conduct works by their own way, the finacial statement is lagged behind seriously.The host enterprise can not learn the progress of projects, sales and cash flow recently.It is the standardization, elaborate and specialization with the base of informatization management platform that can work very well.Real estate marketing management system is brought out in such situation.With fast expanding of business of ChinaOverseas Group, especially the real estate business in mainland, it?s urgent for the group to reinforce management and improve management standards and efficiency. In addition, the group should focus on optimizing management process and improve management standards by information measures to better support development of the group. The group, according to its informatization strategy, demand for development and current situation of the group, has made the informatization plan through carefully analysis and study. At the end of 2003, ChinaOverseas Real Estate, with its rich experiences in information management, came up with the plan for further integration of management of domestic sales business by informatization measures to realize comprehensively integrated management of the group.With cross-regional development, ChinaOverseas has introduced its successful experience to various regions and gradually pushed forward the process of information integration. According to system flow, sales department adjust work procedure,simplify working flow.Then the efficiency is updated, and the cost is saved. All the working flow of the sale process can be realized in the system,so that the managemet order can be assured. From initialization,listings, pledged chips in early project, to subscription,sign a contract,put on records,move in,even transfer our,make up,real estate title management in the late project,one can check and query each step in the system.Furthermore,even the information of each house, each customer can be acquired.The data can be kept in the system for ever for query at any time.By the way, staff for document management and room for document kept are all saved. Based on an information platform of selling operation and data sharing provided, related staff from different apartments of the company can share information quickly and promptly by marketing management system, so the data statistics will be faster and data sharing among apartments will be more convenient. Statisticians from marketing center will be released from hard work in collecting and analyzing mass data, which can ensure the accuracy of data, prevent different apartments from different accounts, improve problems like delay in recording sales and financial statistics and regulate the sales process. With the application of marketing management system, all procedures of selling operation will be provided in the system, thus corresponding works of related functional departments as marketing center, customer service department and financial department etc can be presented in the system.Except for the advantages of sales ERP system, there are disadvantages as well.So the author study the system thoroughly in the paper, and put forward some optimizing advice.Hope the advice can do help to daily management practice and real estate industry development harmonizely..
Title: Study on the Application and Optimization of China Overseas Real Estate Marketing Management Based on ERP SystemCategory: Management economics
Filename: Study on the Application and Optimization of China Overseas Real Estate Marketing Management Based on ERP System.doc
Pages: 138
Price: US$38.00
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Source: http://www.economics-papers.com/?p=27183
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